Businesses & Services

Paragon Choice Realty

Rochester area REALTOR® & Licensed Associate Realestate Broker  Alexander Malyk is known for providing his clients with an extra measure of professionalism.

Punctuality, responsiveness, responsibility, and dedication to details are hallmarks of his service. He’s also known for his patience. He enjoys educating clients, and never puts them under any pressure to buy or sell. Instead, his friendly advice and guidance helps them make decisions that are right for them. Past clients remark on his positive outlook and his ability to make buying or selling a home a pleasurable experience. Alex finds a thrill in making a deal, and an even greater thrill in following it through, overcoming the challenges, and guiding it to a happy conclusion. Because he wants every client to be 100% satisfied, he approaches every transaction as if it were his own. When it comes to homes, few agents can match the experience and knowledge he’s gained since becoming involved with real estate nearly 20 years ago.

In addition to being a REALTOR®, he’s an investor, a landlord, and a property preservation contractor. He has the skill and insight to look at a house and see what’s possible. He can also spot issues that could signal major problems for home buyers. Because accurate market data is vital to pricing decisions, Alex keeps a close eye on trends in Monroe County and the surrounding area. He understands his client’s concerns because he’s been in their shoes many times. As an investor he has purchased, remodeled, and resold numerous homes.

Thanks to that experience, he has developed a network of attorneys, lenders, and builders who can be called upon for assistance. His wealth of experience, combined with attention to detail in bringing a home to market, helps his listings stand out in the marketplace. His attention to detail carries into noticing things that buyers might easily overlook. He points out both possibilities and issues, enabling his buyers to make informed decisions.

Born in the Ukraine, Alex came to the United States with his parents when he was 9 years old. He grew up in Rochester and has resided in the Penfield/Webster area for Over 16 years. In addition to English, he is fluent in both Ukrainian and Russian. His favorite non-work pastimes are spending time with his wife and four sons. Whether you’re planning to purchase or to sell a home in Upstate New York, you can count on Alex to give you the attention, support, and guidance you desire.


Since 1880, when C. Wilhelm and Josephine Zweigle opened their butcher shop in Rochester, New York, the company has been focused on quality and committed to making great meals quick and easy for busy families. From their flagship Pop Open hot dogs and white hots to their newest gourmet creations, all Zweigle’s products are backed by an unwavering commitment to quality.


appétit is the local app for local eats. We are an online ordering and local delivery company headquartered in Buffalo, NY and are expanding into the 585! Unlike the other tech giants, we are a hospitality company who focuses on building relationships from the ground up. Grassroots, organic, and all about fostering true community connections, appétit focuses on human connections versus automation and bottom-line efficiency. DoorDash, Uber Eats, Grubhub and the other major apps charge 20-30% commission to our local restaurants who are already getting by on razor-thin margins. They make it almost impossible to make any real money from takeout without raising their prices by 30% to break even, which hurts the customer. We charge our partners $99 per month and that is it!!

Our mission is also how we do business. We don’t partner with any national chains or franchises and focus on the mom-and-pop businesses that make our communities what they are. They employ our family and friends, they support our local industry, they live and shop among us. Local supporting local. The appétit team is made up of experienced hospitality industry professionals and marketing professionals so we know how to help our restaurants leverage this amazing business model. Photo shoots, marketing campaigns, whatever it takes. We provide the hands-on support and service that no other corporation will think of…because it costs a lot of time and money to invest in. They’d rather spend the millions on paid ads and national sponsorships. 

We focus on relationships, quality of service, and providing a sustainable model for our beloved local restaurants. We can’t wait to deliver this platform to you Rochester!

Gritworx Designs LLC


Gritworx Designs LLC produces quality handcrafted woodwork made with sophistication and a creative flair. We specialize in custom gifts, home decor, engraved wood map wall art, street signs, charcuterie boards, and cutting boards. We offer laser and CNC engraving to personalize your order. In addition to ordering from our website, Gritworx Designs LLC has retail displays inside both Pino’s Deli & Subs in Rochester and Holly-Wood Decorative Creations Boutique in Webster. Please call for customization and personalization.

Moodie Views Photography

WELCOME!! Moodie Views photography is a locally owned business servicing the finger lakes region and beyond. Celebrating your special occation as if it were my own. Not missing a single detail, harvesting your ideas and mine to collaborate in a session unlike any other.  Fun, easy and timeless. 

Real testimonials taken from Our FB page. 

“Such a great experience working with MVP for our family session. So much fun and she got some great shots of our one year old 📸 Definitely recommend!” -Naomi
“Seriously, Mccala was awesome getting my very hyperactive family to cooperate. And when we didn’t, she just went with it and got some great shots. Thank you so much for our memories” – Michelle
“I am crying as I look through just my sneak peaks so far. They are so beautiful. The way you captured our love for each and our beautiful family. You took the time to take pictures with all our guest. I am truly amazed at your work ethic and how you make things happen without us even knowing. You are amazing at what you do. I think I love you. No no I do love Mccala! From my engagement photos to my wedding your the 💣.com”-Angela
“McCala did our wedding July 3rd and she is by far the best photographer I have ever used! She did everything I asked and beyond! EVEN FIXED MY DRESS!! so professional and on point. I am absolutely in love with our pictures! do yourself a favor and hire this girl if you ever need a photographer ❤️ she’s a rockstar!”- Jamie
“McCala was amazing! Not only was she prompt every step of the way, but everything from our engagement photos to my entire wedding day! She is flexible and will find a way to get you exactly what you are looking for! She went above and beyond with my entire process and I couldn’t be happier!!! I could share them all but here’s a few of how she captured our love.”-Lauren 
“Omg what to say about this amazing women and her beautiful work❣️❣️
She takes her time and really appreciates the people and their life she’s photographed! Her personality is bomb and so outgoing! Which I love!! She makes you feel so comfortable and happy how much she’s into your photos!!! I would recommend her over 1000 times and more‼️‼️
I can’t wait to have my baby boy this fall and do so many activities/parties with her as our professional photographer 📸 She’s truly going to be a legend in this town for her stunning photos! Thank you again Mccala💕💕” _ Chelsie
“Not only does McCala capture the best moments of the day/night she has a personality that you can feel comfortable with .. hard working and very fun! She took my best friends wedding photos and then I soon hired her after to take my families photos..wasn’t disappointed at all 👌“- Stashia
“macala did an absolutely amazing job photographing my wedding. she went above and beyond to make my day speical and the pictures are absolutely beautiful. she even went to the site prior to the wedding to research the best shot locations. she helped adjust my hair and touched up my make up when I needed it. macala worked her butt off and we cant thank her enough for capturing our day beautifully. I strongly recommend her for you wedding or pictures.
thank you so much”-Josh and mandy 
“My daughter’s senior portraits were beautiful. Very professional service. Thank you again!”- Maria
“We used McCala for our wedding, and she is amazing! Before the wedding she really took the time to get to know us, our friends/family, and how we wanted our special day to be. She is so personable and easy to talk to! She had so many amazing ideas the day of the wedding and the pictures came out wonderful! Can’t wait to use her for our next occasions😊“- Christine
“McCala is not only an amazing photographer but she made us feel so comfortable and was amazing with our one month old son. She is so creative and was beyond patient when our son got a bit fussy. We will definitely be using Moodie Views for any of our future photography needs!”-Liz
“Amazing experience. McCala made me feel so comfortable during the shoot and the pics came out stunning! Will definitely use her again to take family pics for us.”- Maryanne
“McCala did a fantastic job with our photos. I can’t say enough great things. She’s personable, not pushy, and had great ideas. What I thought was really special is she asked my kids things like “which tree is your favorite?” To some this might seem like a small and silly question but making them feel involved really brought out their smiles. A++. We will use McCala and Moodie Views again. 🙂“- Meghan

I love to have a review from you, let’s set something up! 

Lift Bridge Yarns

Lift Bridge Yarns is a cozy local yarn shop offering a curated selection of yarns, accessories, notions and locally made gifts. We love our local dyers, fiber producers and artisans. We specialize in hand dyed yarns, but we’ve got a little something for everyone. Follow us on instagram or facebook, or subscribe to our newsletter to keep up with sales, new products, and events!

Beekstar Fitness

Shane Biichle is a personal trainer in Rochester, NY with a bachelor’s in exercise health & science. 

Shane helps clients with low to limited mobility build muscle and focus on their problem areas so they can get back to living their lives and doing what they love. 

Shane retired from the Air Force after serving for 7 years when he was diagnosed with benign lymphoma. After having a lump removed from his hip, he suffered from nerve damage.

After months of physical therapy (and trial and error), he’s learned to cope with the pain by training and exercising regularly. Learning from his experiences, he developed a passion of helping others with pain management through exercise.

Now, you can find him training clients at Roc Strong Club in Webster, NY focusing on functional training, endurance training, hypertrophy training and mobility training. 

Crystal Statskey Event Marketing

I help overwhelmed entrepreneurs plan and execute events to grow their visibility while providing content marketing strategies so they can reach a wider audience, grow their impact and fast track big results. 

Are you looking for a strategic partner to plan and implement effective event strategies? 

Need a hand with creating consistent content to gain massive visibility so you can build excitement for your upcoming events and boost your registration numbers?

Let me take care of everything from the brainstorming to the execution for your next virtual or in-person event and provide you with content marketing strategies so you can reach your ideal clients with ease.

I will work alongside you to help with lead generating and revenue earning events with done for you services and consulting before, during and after your events.  

Long Acre Farms

Just a quick 20 minute drive from Rochester, we’re a 4th generation family farm that has been providing Rochester with Family Fun since 1993!

Ice Cream Shop, Farm Market and Winery, JD Wine Cellars, all in one place. Home to NYS longest-running corn maze, the Amazing Maize Maze!



EXP Studio

EXP Studio is an innovative and hybrid multimedia production studio, agency, and learning center. We create innovative products, projects, and experiences and provide entertainment, resources, and growth opportunities for individuals, businesses, EXP Studio members & communities.

Our intention is to provide access and affordability to resources, collaborative workshops, and opportunities to help community members reach their dreams and build on their passions and hobbies faster. From gaming to art and performance to launching a business — if you can dream it, the EXP Studio is the place to make it happen.

Friends of Thisisroc!