Our Merch Store Is LIVE!

We've been hard at work setting up our new online store, but the wait is over and we are excited to share our line of ROC swag!

Be the first to shop our merch!

Rochester New York

We've been hard at work setting up our new online store, but the wait is over and we are excited to share our line of ROC swag!!

Looking for businesses or information on things to do in Rochester NY? Looking for Rochester NY hotels? Trying to find a place to eat? Need to find a business in the area? Look no further than ThisIsROC – Offering both Rochesterians and visitors to our city an authoritative resource to Rochester, New York and the Finger Lakes.